“Facebook PPC Advertising”

In today’s saturated and volatile environment of Google PPC (pay per click) leading internet marketers are turning to Facebook Pay Per Click (PPC) for their paid advertising campaigns. Facebook is being utilized today to build a list of social friends and targeted Like (Fan) friends, potential business colleagues, customers, etc. by means of a separate Facebook Like (Fan) page.

However, from the onset remember Facebook is not a platform for you to promote your business as much as you and what it is you have to offer your followers. The way our internet marketing industry is set up, essentially everyone is offering the same product and the same business; the thing that differentiates you will be your personal brand.

Facebook with its community now over 500 million users is a priceless opportunity for pinpoint accuracy in targeting your PPC advertising campaigns. It provides you with a medium to personally introduce yourself to your market and create your personal brand.

You must differentiate yourself in a crowded market.  Create a compelling brand mission and clearly differentiate yourself from your competitors.  You must explain how you are different and how you are unique.  Remember unique stands out from the ever present wall of mediocrity.

By means of the various fixed tabs and optional tabs you can virtually create a branded website including an opt-in page with various sales funnels without the costs of a website designer or hosting charges. There are no limitations to the customization applications.

Your goal here is to build a loyal list of followers who are excited to view your content.  Provide content on your Wall tab that answers the why and how questions and avoid the what, where and when. Make you content compelling and incorporate the various multi media options such as video and photo options.  Always remember to differentiate yourself and not blend in.

Provide a consistent content, strategy and message.  Share tips that demonstrate immediate value and give something to demonstrate this to start your monetization process; for example, 10 proven steps to dominate page one of Google for your brand.   You must always provide a benefit for coming to your page.  Give value as action always speaks louder than words. Become an authority and your Page will grow virally as you will have something to offer that can only be sourced from you.  You will have built trust and a relationship, the two key foundations for growing any business.

At this point you are ready to create an ad.  I cannot stress strongly enough the importance of first carefully reviewing Facebook’s guidelines for advertising, even if you are an experienced online advertiser.  Facebook PPC advertising is an amazing opportunity with tremendous return on investment.  However, its advertising guidelines are extremely detailed and specific. A breach of policy can end in a permanent suspension.

Create an ad that provides value i.e an ebook, ecourse, a resource, etc. Do not in anyway directly promote for example, a home business with ridiculous income opportunities or any misconceived “get rich quick” so-called opportunities.  Remember you are always building your personal brand.  Build an ad with an image and text that demonstrates value, expertise and builds confidence. You will acquire (Fans) with your ad and monetize later with your auto responder emails.  Do not start selling your product or service immediately with your early messages.  Continue providing unique information with your messages and then incorporate with your business opportunity.

For additional information on how you can learn more about Facebook PPC advertising and social media marketing please C1ick Here.

“STARTING AN ONLINE BUSINESS OPPORTUNITY”

I opened my email this morning and much like any other day I had 57 new emails.  What do you think was the common thread?  How to make money online, how I made $19,344.52 in 72 hours with a $97.00 investment, the one unique secret to create unlimited wealth for $47.00, make $500.00/day filling out surveys,  etc. etc. etc…

State of mind plays an important role when reviewing these types of messages. It is important to realize that these types of messages are impulse buying messages. They are designed to get you to think of the possibilities of earning a ridiculous income that will change your life forever with little time or financial commitment. The rule here is simple and very much like the rule for grocery shopping.  Don’t go grocery shopping when you are hungry.  Don’t start a business out of desperation or the excitement of amazing life changing possibilities with little financial or time commitment.

Starting a legitimate online business is a serious undertaking.  It is an extreme makeover from a conventional business.  However, the thought process can be no different than starting a brick and mortar business.  You would never buy a brick and mortar business without performing a proper due diligence.  Why would you not do the same for an online business?

An online business opportunity is similar to a franchise. When you buy a franchise the franchiser provides you with training, education, support and a proven duplicable system.  The same should hold true of an online business. Your success will be the direct result of the quality of the education, training and support.  You want to join an organization that is already successful and has hands on training.  You never want to go it alone.

Look for a proven system, plan and template that you can emulate and copy the success of proven leaders in their industry.  Discover a system that is built on leadership, communication and integrity, a system that provides its associates with the tools to virtually copy proven success tactics by means of ongoing training and personal support.

There is tremendous opportunity to make money from home today with a legitimate online business. The internet is the largest and fastest growing marketplace in the world with 1.5 million new visitors a day.  However, do your homework before making a commitment to an online business opportunity. Don’t get excited by get rich quick business opportunities that require little financial and time investment.  Step back and reflect as to why anyone would share their plan to a 6 or 7 figure income for a $77.00 investment.  They are marketing to greed and generally to naive people who think that they can achieve miraculous results for little money or effort.

Before embarking on an online business opportunity ask yourself these questions. What do I want from life? What am I prepared to commit to attain this?  Do you I have the ability to focus on a work day from home and not be distracted by what is going on around me?   Do I have the ability to persevere through the learning curve?  Basically, you will need to evaluate your goals, plan how you are going to achieve them in realistic steps,  and have the passion to succeed.  Remember at the end of the day it’s not the money but what the money can do to improve your life, i.e. spend more time with family and friends, exotic vacations, a country home, a new car, etc. It is living your dream.

Article marketing is a form of advertising in which  businesses write short articles related to their respective  business. These articles are made available for  distribution and publication on the internet. Each article  contains a bio box and resource box that include references and contact information for the author’s business. Well-written content articles released for free distribution can definitely increase credibility and attract new clients.

For example, a landscaping firm may market itself by writing an article entitled “The Top 10 Ways for a Greener Weed Free Lawn” and similarly, a dental practice may write a concise article entitled “How to Avoid Tooth Decay” shortly before Halloween.

With the rise of e-commerce and internet marketing, article marketing has made a meteoric move to the online world. Online article marketing has served the dual role of providing publishers with what amounts to free content, and advertisers with similarly free advertising.

The website where an author can post an article is known as an article directory. The primary reason an author can post an article without cost is that the directory owner places advertising on each article page and collects the revenue generated from the advertising. The article directory site gradually increases its own search engine popularity as more articles are posted, benefiting both the author and the directory owner with increased visitor numbers and therefore article page views.

Articles are an ideal vehicle for search engine optimization. Articles are written to target particular keyword niches, and distributed to content publishers that service those markets. Authors are able to target their audience with informative content, sent to an already-interested group of readers.

Many online article marketers enjoy the low cost of this type of advertising and so have written hundreds of articles. These productive article authors also enjoy abundant backlinks (i.e., links pointing back to the business’ website). When the articles are distributed via RSS, the exposure to the authoring business and number of backlinks is increased greatly

Article Marketing is a simple, effective and very low-cost method to attract very high quality visitors to your website. You can establish yourself as an authority in the industry, and build trust with your audience through articles. You don’t have to be an expert writer to have an effective article campaign.

Once you write an article, there are many places to distribute your content online, so that you have the largest audience possible, reading your articles. You can optimize your articles for specific keywords so that they appear in the search engines results when prospects search for your keyword.

Basic Steps to Writing an Article

1. Define Your Target Audience

Defining your target audience is the first step in writing effective articles. The more clearly you can define your target market, the more this audience will relate and respond to, your articles. For example: “People who want to make money” is too vague and should be further refined in order to be effective as there are many different types of people looking to make money, all for different reasons.

The following list of questions will assist you in defining your target audience:

1. What do they do for a living?
2. What problems do they face?
3. What is important to them?
4. What are their values?
5. What is their current income?
6. What are their income goals?
7. What types of activities do they enjoy?
8. What is their definition of success?
9. Do they use any industry specific terms or expressions?

2. Select Your Keyword

Since your articles can show up in the search engines for specific keywords, you’ll want to “optimize” each article for a long-tailed keyword.

Choose one long-tailed keyword for your article.

3. Select Your Topic

Step One:

Once you have selected your long-tailed keyword, choose a topic specifically related to that keyword. For example, if your long-tailed keyword is “best online home based business opportunity” then your topic could be:

“How to Find the Best Online Home Based Business Opportunity” or“How to Know If You’re In The Best Online Home Based Business Opportunity.”

Here’s a quick and easy formula for coming up with article topics:

1. Write down the top 5 concerns you had about starting a new business

2. Then, write out the solutions provided by the organization you decided to participate with to each of the concerns.

Keep in mind the people who are reading your articles probably have the exact same concerns that you did before jumping into the unknown. By addressing these concerns in your article, prospects will feel that your article was written just for them and they will feel drawn to you.

Whenever possible you want your article to have an emotional aspect to it as you want to trigger an emotional response from your readers. Think about the problems that your audience faces and what emotions are tied to those problems.

For example, frustration: “Are you frustrated with MLM’s that pay tiny commissions and take years to build?”

4. Select Your Article’s Perspective

Every article has its own unique perspective. By simply changing your article’s perspective you can construct five different articles based on your one keyword and topic.

1. A how-to article
2. A review article
3. A problem, then solution article (define a problem, provide the solution)
4. A personal experience article

A comparison article (compare your former profession to your new profession).

5. Write Your Article

Writing articles is easier than you think! Your goal will be to complete this step in 20 minutes or less. Don’t worry about making your article perfect. The best thing you can do is just sit down and start writing.

Here’s a guideline to do this quickly:

Step One: Make a list of 3 main points you want to get across in your article (one sentence each).

1. Main Point #1:
2. Main Point #2:
3. Main Point #3

Your three main points will be the first sentence for your three paragraphs.

Step Two: Write down 3-5 sentences that support each of your three main points.

Main Point 1.      3 – 5 sentences

Main Point 2.      3 – 5 sentences

Main Point 3.      3 – 5 sentences

The 3 to 5 supporting sentences you wrote will make up the body of each paragraph.

Step Three: Write Your Introductory Paragraph

“Tell your audience what you’re about to tell them.”

Write 3 to 4 sentences that sum up your three main paragraphs.

Step Four: Write Your Closing Paragraph

“Tell your audience what you just told them.”

Write 3 to 4 sentences that sum up your three main paragraphs and then provide them with a solution.

6. Write Your Article Title

Once your article is written, create a compelling title by following these key points:

1. Include your entire keyword in the Title whenever possible.

2. Move your keyword as close to the beginning of the Title as possible.

3. Remember, questions make great article Titles as the human brain does not like it when a question goes unanswered.  Your readers will be compelled to do what it takes to get that question answered, including reading what you have to say and clicking through to your website.

7. Distribute Your Article

Distribute Your Article To Directories such as:

• www.EzineArticles.com
• www.Amazines.com
• www.GoArticles.com

Tips and Tricks

1. Articles should be written from the view of assisting your reader, not as a cleverly disguised sales pitch. Sales pitches turn people off.
2. If you are writing a “how to” article never be afraid to give away your “best stuff”. If you give your reader great quality content for free they will be more prone to listen to you and, ultimately, spend money with you.
3. If you are writing a “problem/solution” article you will want to clearly define and restate your reader’s problem. This strategy is effective because your audience will subconsciously decide that you, the author, “really know what I’m thinking and what problems I have. I want to listen to what they have to say and take a look at the solution they are offering me!”
4. If you are writing a “review” or “comparison” article, don’t reveal “the end of the story” or your final opinion in the Title. People will be less inclined to click on your article and read the rest if they believe they already know how the story’s going to end.
5. If you have some keywords from pay per click (PPC) that are converting well for you then use these as a basis for new articles.

For more information on all aspects of Online Marketing please C1ick Here .

For examples of several of my articles please visit Ezine Expert Author

Keeping us alive

Keeping us a Live is from a  very recent Fortune Magazine article that describes 7 individual situations where this present economic recession has devastated the lives of 7 good hard working people. They are all unemployed, all have exhausted their unemployment insurance benefits and depleted their saving.  They are even selling off what every they have of value just to exist.

Why I am sharing this today?  The answer is simple.  These are not isolated stories. They are about real families who are striking bottom.  They are examples of 10′s of thousands of families if not 100′s of thousands who don’t know where to turn.   The lesson from this is 2 fold bearing that hindsight is a wonderful thing.

We all know that even in a good economy a down turn is not far in the distance.  History has shown us that recessions are cyclic.  In this environment opportunities are great.  I don’t mean here opportunities for those who have the funding to capitalize on the misfortunes of individuals and businesses that are failing.  There are opportunities for people who will take responsibility for themselves.  Individuals who can not allow themselves  to be  afraid and go out there and do what is necessary to restart and rejuvenate themselves.

The internet can be the answer.  It is the largest growing marketplace in the world.  It is open 24 hours a day 7 days a week and never takes a holiday. There are millions of people looking for a second chance at a better and secure life via an internet/online business.   Legitimate online businesses are recession proof .  As the economy weakens more and more people are looking to the internet for a solution to their problem, situation, etc.  You can become the solution to the problem.  You can provide the solution to the instability of  employment and the economy.

The secret here is to align yourself with a real organization.  One that you can trust and one that provides you with all the support, training, coaching and education necessary for the great likelihood to succeed.  You in turn can be the person who trains, educates and provides a solution.  You will gain your success from the success of others. What better way to become financially secure than by teaching others to take responsibility for their lives and their families future and live the life they always dreamed  but never thought possible.  Never again let your employer control your future and that of your family.

For more information on a recession proof business please C1ick Here.

The MLM (multi level marketing) industry is floundering somewhat, and many networkers are unhappy with the amount of profits they are making. In order to revive one’s business, one should be in a position to take advantage of a few key business strategies. One of the best ways to revive any MLM home based business is through top tier direct sales. If you are looking for a way to take advantage of MLM opportunities, then direct sales marketing can be a very helpful tool. Here, we’ll go over the basics of how top tier direct sales work, as well as how you can use them to bring your business back to life.

Successful entrepreneurs in the field of multi level marketing have been using this system for a number of years. Top tier direct sales are, on a very basic level, the selling of goods directly to consumers away from a fixed retail location. These products are typically sold to customers at home or at their jobs. Direct sales accumulated over one hundred and fourteen billion dollars in 2007, with over sixty-two million individuals involved in the business. Clearly, this process works, and can be extremely profitable if done right.

The way to best take advantage of MLM opportunities through top tier direct sales is by networking your sales representatives. Because most industries that use direct sales marketing work through a multi level marketing system, you can increase your profits by not only selling products, but by introducing other sellers to the business. When these sellers make a sale, you get a fraction of their profits. When taking part in multi level marketing, it is important to abide by a code of conduct in terms of both customers and partners.

Direct sales marketing is such a successful industry partly because it allows you to deal with customers face to face, on a very personal level. By reaching out and building relationships with clients, you will be able to more effectively meet their needs. If you run an MLM home based business, then being able to touch base with your clients through top tier direct sales can be a huge benefit. This is especially true if your business is having a hard time generating leads and making sales, because a happy customer base will be more likely to spread your business opportunities to their friends, thus increasing your opportunities for sales.

For additional information on how successful entrepreneurs can revive an MLM home based business with top tier direct sales marketing solutions please C1ick Here .